Author | : Mark Tungate |
Publisher | : Kogan Page Publishers |
Total Pages | : 240 |
Release | : 2012-10-03 |
ISBN 10 | : 9780749464479 |
ISBN 13 | : 074946447X |
Language | : EN, FR, DE, ES & NL |
Language: en
Pages: 240
Pages: 240
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the r
Language: en
Pages: 274
Pages: 274
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod
Language: en
Pages: 408
Pages: 408
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and
Language: da
Pages: 270
Pages: 270
Language: en
Pages: 208
Pages: 208
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices.
Language: en
Pages: 280
Pages: 280
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat
Language: en
Pages: 192
Pages: 192
How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks yo
Language: en
Pages: 504
Pages: 504
For the third worldwide report of its kind, THE LOCATION GROUP again scouted all highly frequented retail locations and shopping malls worldwide. The previous r
Language: en
Pages: 1487
Pages: 1487
For the third worldwide report of its kind, THE LOCATION GROUP again scouted all highly frequented retail locations and shopping malls worldwide. The previous r
Language: en
Pages: 1500
Pages: 1500
The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and re