Fashion Brands

Fashion Brands
Author : Mark Tungate
Publisher : Kogan Page Publishers
Total Pages : 240
Release : 2012-10-03
ISBN 10 : 9780749464479
ISBN 13 : 074946447X
Language : EN, FR, DE, ES & NL

Fashion Brands Book Description:

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyse every aspect of fashion from a marketing perspective.

Fashion Brands
Language: en
Pages: 240
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2012-10-03 - Publisher: Kogan Page Publishers

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the r
How Consumer Culture Controls Our Kids: Cashing in on Conformity
Language: en
Pages: 274
Authors: Jennifer Hill
Categories: Social Science
Type: BOOK - Published: 2015-11-02 - Publisher: ABC-CLIO

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod
Fashion & Luxury Marketing
Language: en
Pages: 409
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2022-04-14 - Publisher: SAGE

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and
Kids and branding in a digital world
Language: en
Pages: 208
Authors: Barry Gunter
Categories: Business & Economics
Type: BOOK - Published: 2015-11-01 - Publisher: Manchester University Press

As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices.
Understanding Children as Consumers
Language: en
Pages: 280
Authors: David Marshall
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: SAGE

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat
Developing a Fashion Collection
Language: en
Pages: 192
Authors: Elinor Renfrew
Categories: Design
Type: BOOK - Published: 2021-09-09 - Publisher: Bloomsbury Publishing

How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks yo
Retail Market Study 2014
Language: en
Pages: 1500
Authors: Marc-Christian Riebe
Categories:
Type: BOOK - Published: 2014-02-01 - Publisher: The Location Group

The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and re
Fibre2Fashion - Textile Magazine - December 2016
Language: en
Pages: 154
Authors: Fibre2Fashion
Categories: Antiques & Collectibles
Type: BOOK - Published: - Publisher: Fibre2Fashion

Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the de
Fashion Brands for Kids
Language: en
Pages: 272
Authors: Louis Bou
Categories: Crafts & Hobbies
Type: BOOK - Published: 2012-03-15 - Publisher: Monsa

Offers a look at some of the most original designers, brands, and trends in kids fashion design. Including superb full-colour photography, technical drawings, s
Fashionable Childhood
Language: en
Pages: 264
Authors: Annamari Vänskä
Categories: Social Science
Type: BOOK - Published: 2017-06-15 - Publisher: Bloomsbury Publishing

Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innoc