This is a product. The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your bu

Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.Th

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were

Management Crisis and Business Revolution describes the enormous gap between business theories on the one hand, and the realities of the workplace and uncertain

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows

You are not a Visionary… yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media

Consumer behaviour.