Introducing Social Semiotics

Introducing Social Semiotics
Author : Theo Van Leeuwen
Publisher : Psychology Press
Total Pages : 322
Release : 2005
ISBN 10 : 0415249430
ISBN 13 : 9780415249430
Language : EN, FR, DE, ES & NL

Introducing Social Semiotics Book Description:

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Introducing Social Semiotics
Language: en
Pages: 322
Authors: Theo Van Leeuwen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005 - Publisher: Psychology Press

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created throu
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Categories:
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Pages: 232
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Type: BOOK - Published: 2016-03-22 - Publisher: Routledge

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Pages: 224
Authors: Chris William Martin
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Authors: Ali Darwish
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Pages: 314
Authors: Margit Böck
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

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Pages: 1308
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Pages: 180
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Pages: 270
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Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008-11-07 - Publisher: Bloomsbury Publishing

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