Marketing Communications

Marketing Communications
Author : Paul Russell Smith
Publisher : Kogan Page Publishers
Total Pages : 696
Release : 2004
ISBN 10 : 0749442654
ISBN 13 : 9780749442651
Language : EN, FR, DE, ES & NL

Marketing Communications Book Description:

This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations,
Foundations of Marketing Communications
Language: en
Pages: 328
Authors: Patrick de Pelsmacker
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education

Looking at critical communication issues in a marketing context, this text covers a wide range of topics, including budgets, advertising, media planning and pub
Marketing Communications
Language: en
Pages: 416
Authors: John Egan
Categories: Business & Economics
Type: BOOK - Published: 2019-12-04 - Publisher: SAGE

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-drive
Marketing Communications
Language: en
Pages: 420
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-09-22 - Publisher: Routledge

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces
Marketing Communications
Language: en
Pages: 105
Authors: Gill Wood
Categories: Business & Economics
Type: BOOK - Published: 2005-09 - Publisher: Routledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as
Marketing Communications Management
Language: en
Pages: 480
Authors: Paul Copley
Categories: Business & Economics
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Integrated Marketing Communications
Language: en
Pages: 354
Authors: Tony Yeshin
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Routledge

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vit
CIM Coursebook Marketing Communications 07/08
Language: en
Pages: 336
Authors: Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 2013-05-13 - Publisher: Routledge

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the
CIM Coursebook 03/04 Marketing Communications
Language: en
Pages: 232
Authors: Graham Hughes
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Routledge

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and stud
Strategic Integrated Marketing Communications
Language: en
Pages: 328
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2008-06-20 - Publisher: Routledge

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Com