Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality
Author : Alan Fyall
Publisher : Routledge
Total Pages : 594
Release : 2019-03-04
ISBN 10 : 9781317308799
ISBN 13 : 1317308794
Language : EN, FR, DE, ES & NL

Marketing for Tourism and Hospitality Book Description:

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing for Tourism and Hospitality
Language: en
Pages: 594
Authors: Alan Fyall
Categories: Business & Economics
Type: BOOK - Published: 2019-03-04 - Publisher: Routledge

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Marketing for Hospitality and Tourism
Language: en
Pages: 704
Authors: Philip T. Kotler
Categories: Business & Economics
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Language: en
Pages: 384
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2017-05-26 - Publisher: SAGE

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a parti
Social Media Marketing in Tourism and Hospitality
Language: en
Pages: 163
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Categories: Business & Economics
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Language: en
Pages: 576
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Categories: Business & Economics
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
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Language: en
Pages: 320
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Categories: Business & Economics
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Language: en
Pages: 688
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Categories: Juvenile Nonfiction
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Language: en
Pages: 672
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Categories: Business & Economics
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Language: en
Pages: 384
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Categories: Electronic books
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Language: en
Pages: 500
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Categories: Business & Economics
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