The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences
Author :
Publisher : Emerald Group Publishing
Total Pages : 584
Release : 2016-11-09
ISBN 10 : 9781786352897
ISBN 13 : 1786352893
Language : EN, FR, DE, ES & NL

The Handbook of Managing and Marketing Tourism Experiences Book Description:

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

The Handbook of Managing and Marketing Tourism Experiences
Language: en
Pages: 584
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Marketing of Tourism Experiences
Language: en
Pages: 288
Authors: Noel Scott
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
Marketing of Tourism Experiences
Language: en
Pages: 288
Authors: Noel Scott
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
The Routledge Handbook of Tourism Experience Management and Marketing
Language: en
Pages: 618
Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2020-05-18 - Publisher: Routledge

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
Marketing for Tourism and Hospitality
Language: en
Pages: 594
Authors: Alan Fyall
Categories: Business & Economics
Type: BOOK - Published: 2019-03-04 - Publisher: Routledge

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Routledge Handbook of the Tourist Experience
Language: en
Pages: 662
Authors: Richard Sharpley
Categories: Business & Economics
Type: BOOK - Published: 2021-11-17 - Publisher: Routledge

Routledge Handbook of the Tourist Experience offers a comprehensive synthesis of contemporary research on the tourist experience. It draws together multidiscipl
The Routledge Handbook of Tourism Marketing
Language: en
Pages: 578
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
Arctic Tourism Experiences
Language: en
Pages: 216
Authors: Young-Sook Lee
Categories: Business & Economics
Type: BOOK - Published: 2017-03-10 - Publisher: CABI

An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on t
Strategic Marketing in Tourism Services
Language: en
Pages: 434
Authors: Rodoula H. Tsiotsou
Categories: Business & Economics
Type: BOOK - Published: 2012-05-10 - Publisher: Emerald Group Publishing

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p
A Practical Guide to Managing Tourist Experiences
Language: en
Pages: 220
Authors: Isabelle Frochot
Categories: Business & Economics
Type: BOOK - Published: 2021-12-31 - Publisher: Routledge

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how