Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Ap

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems

We sold 347 eBooks in January of 2011. In just six months, by July 2011, we were selling 65,000 eBooks a month. From that modest beginning, by 2011’s end, we

The Wall Street Journal bestseller! Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and help

Orson Welles and the Unfinished RKO Projects: A Postmodern Perspective traces the impact of legendary director Orson Welles on contemporary mass media entertain

An investigation into the root cause of the modern acne epidemic--fluoride--and how to remove it from your diet and lifestyle for clear, healthy skin • Chroni

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation

Please note: This is a companion version & not the original book. Sample Book Insights: #1 In 2002, the start‐up company PayPal had just been acquired by eBay

The identification and positioning of sacred space within contemporary contexts has, to date, received scant attention. In reflecting upon a broad spectrum of c

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolutio