Principles of Marketing

Principles of Marketing
Author : Philip Kotler
Publisher : Pearson Education
Total Pages : 750
Release : 2010
ISBN 10 : 0137006691
ISBN 13 : 9780137006694
Language : EN, FR, DE, ES & NL
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Principles of Marketing Book Description:

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.