The B Corp Handbook, Second Edition

The B Corp Handbook, Second Edition
Author : Ryan Honeyman
Publisher : National Geographic Books
Total Pages : 0
Release : 2019-04-23
ISBN 10 : 9781523097531
ISBN 13 : 1523097531
Language : EN, FR, DE, ES & NL

The B Corp Handbook, Second Edition Book Description:

"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

The B Corp Handbook, Second Edition
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Pages: 0
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Type: BOOK - Published: 2019-04-23 - Publisher: National Geographic Books

"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the en
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Pages: 225
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