The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences
Author :
Publisher : Emerald Group Publishing
Total Pages : 584
Release : 2016-11-09
ISBN 10 : 9781786352897
ISBN 13 : 1786352893
Language : EN, FR, DE, ES & NL

The Handbook of Managing and Marketing Tourism Experiences Book Description:

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.