This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jen

This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relation

This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and terri

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analys

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

Everyday life is something we tend to take for granted, something that just is, something unnoticed. But everyday life is perhaps the most important dimension o

This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, c

Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing glo

This book traces the origins and evolution of cybersemiotics, beginning with the integration of semiotics into the theoretical framework of cybernetics and info