The Social Semiotics of Mass Communication

The Social Semiotics of Mass Communication
Author : Klaus Bruhn Jensen
Publisher : SAGE Publications Limited
Total Pages : 240
Release : 1995-07-11
ISBN 10 : 0803978103
ISBN 13 : 9780803978102
Language : EN, FR, DE, ES & NL

The Social Semiotics of Mass Communication Book Description:

This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jensen draws on classic positions on the relations between communications and society [and on recent work in both social sciences and humanities - don't edit this!] In particular, he brings together the traditions of semiotic research on media content, image and discourse with current communication research on the audience as an active participant in the interpretation of mediated messages. Building on a range of traditions in media and cultural studies, he outlines the basis for an integrative, social-semiotic theory of mass communication. Underlying the aut

The Social Semiotics of Mass Communication
Language: en
Pages: 240
Authors: Klaus Bruhn Jensen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1995-07-11 - Publisher: SAGE Publications Limited

This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jen
The Social Semiotics of Mass Communication
Language: en
Pages: 248
Authors: Klaus Bruhn Jensen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1995-07-11 - Publisher: SAGE Publications Limited

This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relation
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